An independent firm built on stewardship

Founded on a simple belief: financial advice should be honest, transparent, and always in the client's interest — never anyone else's.

Our Story

Anchored in Huntsville, trusted nationwide

Anchor Financial Investments LLC was founded to give families and institutions a steadier alternative to the commission-driven sales culture that dominates the industry. We are an independent, fee-based fiduciary — which means our only incentive is your success.

From our home in Huntsville, Alabama, we serve clients in 34 states, combining the warmth of a local advisor with the rigor and technology of a national firm. Whether you're building your first portfolio or stewarding generational wealth, we bring the same disciplined, evidence-based approach to every relationship.

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Anchor office advisory setting
Our Values

What it means to be your fiduciary

Integrity

We give the same advice we'd give our own families. No products pushed, no conflicts hidden.

Transparency

Clear, flat fees and reporting you can understand. You always know what you pay and why.

Discipline

We follow a documented, repeatable process — not headlines, hunches, or hype.

Our Team

Experienced advisors, one shared standard

A multidisciplinary team of advisors, planners, and analysts dedicated to your financial well-being.

Trevious McWilliams portrait

Trevious M. McWilliams

Founder & Managing Principal

Leads the firm's investment philosophy and client stewardship with a focus on long-term, evidence-based outcomes.

Advisor portrait

Diane Holloway, CFP®

Director of Financial Planning

Builds comprehensive plans that integrate investments, tax, and retirement income for families nationwide.

Advisor portrait

Andre Bennett, CFA

Chief Investment Strategist

Oversees portfolio construction, manager research, and the firm's model-portfolio framework.

Advisor portrait

Sofia Reyes

Director of Client Experience

Ensures every client relationship is responsive, personal, and seamlessly coordinated from day one.

$2.4BAssets under advisement
18Years of stewardship
34States served
98%Client retention

Let's build something lasting.

Meet the team and see whether Anchor is the right fit for your family or organization.